Hi, I’m Wendy, founder of Flowered Up.

I’ve been around flowers since I was 13, when I started working in a florist in Cheshunt called Lammas Nurseries - surrounded by buckets of carnations, busy mornings and the real graft of a proper flower shop.

I took a bit of a detour into hospitality, but flowers always had a way of pulling me back in. I went on to freelance for some brilliant London florists, including McQueens Flowers and Rebel Rebel in Hackney, and those years shaped so much of how I work now - natural, creative, relaxed, and never too perfect.

Flowered Up is based in Hertford and is all about flowers with feeling. Weddings, funerals, gifts, events, workshops and everyday bunches - whatever the occasion, I want the flowers to feel personal, thoughtful, a little bit wild, and never stiff or soulless.